dangdeshibadayilai，dangheguojiagaoduzhongshixiangcunzhenxinghezhonghuayouxiuchuantongwenhuadechuanchengchuangxin。xiangtuwenhuashichuantongwenhuadezhongyaozuchengbufen

，yeshixiangcunzhenxingdezhongyaoneirong、手段和途徑。如何在現代化浪潮和推進鄉村振興的過程中，保護
、傳承、創新鄉土文化
，使其成為實現鄉村振興、增強文化自信的有力支撐
，是一項非常值得研究的工作。筆者以為，應從以下幾個方麵著力推進。

第di一yi，加jia強qiang鄉xiang土tu文wen化hua價jia值zhi觀guan的de傳chuan播bo與yu教jiao育yu。一yi是shi批pi判pan性xing地di保bao存cun和he提ti升sheng鄉xiang土tu文wen化hua核he心xin價jia值zhi元yuan素su。在zai全quan球qiu化hua和he現xian代dai化hua的de浪lang潮chao中zhong
，許xu多duo傳chuan統tong的de文wen化hua元yuan素su逐zhu漸jian失shi去qu了le其qi原yuan有you的de社she會hui功gong能neng和he文wen化hua意yi義yi。然ran而er，這zhe並bing不bu意yi味wei著zhe鄉xiang土tu文wen化hua的de價jia值zhi已yi經jing過guo時shi或huo失shi效xiao。相xiang反fan，通tong過guo批pi判pan性xing保bao存cun和he提ti升sheng鄉xiang土tu文wen化hua元yuan素su，我wo們men可ke以yi將jiang其qi與yu現xian代dai社she會hui的de需xu求qiu和he價jia值zhi觀guan結jie合he，賦fu予yu其qi新xin的de生sheng命ming力li和he時shi代dai意yi義yi。批pi判pan性xing保bao存cun既ji不bu是shi簡jian單dan複fu製zhi
，也ye不bu是shi全quan盤pan否fou定ding
，而er是shi對dui文wen化hua元yuan素su進jin行xing深shen度du反fan思si，有you選xuan擇ze地di進jin行xing揚yang棄qi和he改gai造zao
，以yi使shi其qi能neng夠gou更geng好hao地di融rong入ru現xian代dai社she會hui的de文wen化hua體ti係xi。在zai這zhe個ge過guo程cheng中zhong
，我wo們men應ying當dang努nu力li發fa掘jue其qi內nei在zai的de價jia值zhi和he智zhi慧hui，將jiang其qi中zhong具ju有you普pu遍bian性xing和he永yong恒heng性xing的de元yuan素su進jin行xing提ti煉lian和he提ti升sheng。

二er是shi結jie合he意yi識shi形xing態tai工gong作zuo弘hong揚yang鄉xiang土tu文wen化hua精jing神shen。鄉xiang土tu文wen化hua作zuo為wei民min族zu文wen化hua的de重zhong要yao組zu成cheng部bu分fen，其qi核he心xin精jing神shen體ti現xian了le國guo家jia的de文wen化hua軟ruan實shi力li和he價jia值zhi觀guan。因yin此ci，將jiang鄉xiang土tu文wen化hua精jing神shen與yu意yi識shi形xing態tai工gong作zuo結jie合he起qi來lai

，不bu僅jin是shi文wen化hua保bao護hu和he傳chuan承cheng的de需xu要yao，更geng是shi增zeng強qiang民min族zu凝ning聚ju力li和he文wen化hua認ren同tong感gan的de重zhong要yao手shou段duan。意yi識shi形xing態tai工gong作zuo為wei鄉xiang土tu文wen化hua精jing神shen的de弘hong揚yang提ti供gong了le理li論lun和he政zheng策ce支zhi持chi。國guo家jia可ke以yi通tong過guo製zhi定ding相xiang關guan文wen化hua政zheng策ce，將jiang鄉xiang土tu文wen化hua的de保bao護hu
、傳承與國家整體文化戰略相結合。

三(san)是(shi)加(jia)強(qiang)鄉(xiang)土(tu)文(wen)化(hua)教(jiao)育(yu)。在(zai)弘(hong)揚(yang)鄉(xiang)土(tu)文(wen)化(hua)精(jing)神(shen)的(de)過(guo)程(cheng)中(zhong)，教(jiao)育(yu)是(shi)一(yi)個(ge)關(guan)鍵(jian)環(huan)節(jie)。國(guo)家(jia)可(ke)以(yi)通(tong)過(guo)教(jiao)育(yu)體(ti)係(xi)，將(jiang)鄉(xiang)土(tu)文(wen)化(hua)精(jing)神(shen)納(na)入(ru)國(guo)民(min)教(jiao)育(yu)的(de)內(nei)容(rong)中(zhong)，使(shi)學(xue)生(sheng)在(zai)學(xue)習(xi)過(guo)程(cheng)中(zhong)自(zi)然(ran)地(di)接(jie)受(shou)和(he)認(ren)同(tong)這(zhe)些(xie)文(wen)化(hua)價(jia)值(zhi)。例(li)如(ru)

，可(ke)以(yi)在(zai)中(zhong)小(xiao)學(xue)課(ke)程(cheng)中(zhong)設(she)置(zhi)鄉(xiang)土(tu)文(wen)化(hua)和(he)地(di)方(fang)曆(li)史(shi)的(de)相(xiang)關(guan)內(nei)容(rong)，通(tong)過(guo)曆(li)史(shi)課(ke)、語文課
、道德與法治課等多種途徑，向學生傳遞鄉土文化精神與意識形態工作的內在聯係。

四是重視運用現代傳播手段大力弘揚鄉土文化精神。互聯網、社交媒體和數字技術的發展，使得鄉土文化能夠以更生動、更(geng)廣(guang)泛(fan)的(de)形(xing)式(shi)傳(chuan)播(bo)開(kai)來(lai)。國(guo)家(jia)可(ke)以(yi)通(tong)過(guo)現(xian)代(dai)媒(mei)體(ti)
，將(jiang)鄉(xiang)土(tu)文(wen)化(hua)精(jing)神(shen)與(yu)意(yi)識(shi)形(xing)態(tai)工(gong)作(zuo)結(jie)合(he)起(qi)來(lai)進(jin)行(xing)宣(xuan)傳(chuan)
，使(shi)其(qi)在(zai)年(nian)輕(qing)一(yi)代(dai)中(zhong)廣(guang)泛(fan)傳(chuan)播(bo)。例(li)如(ru)
，通(tong)過(guo)拍(pai)攝(she)鄉(xiang)土(tu)文(wen)化(hua)題(ti)材(cai)的(de)影(ying)視(shi)作(zuo)品(pin)

、製作鄉土文化的紀錄片或短視頻
，將傳統文化的核心精神與現代觀眾的需求相結合，增強文化傳播的效果和影響力。

第di二er，探tan索suo鄉xiang土tu文wen化hua與yu現xian代dai文wen化hua和he旅lv遊you產chan業ye的de結jie合he。鄉xiang土tu文wen化hua與yu現xian代dai文wen化hua和he旅lv遊you產chan業ye結jie合he
，既ji是shi鄉xiang村cun振zhen興xing的de重zhong要yao途tu徑jing，也ye是shi文wen化hua和he旅lv遊you融rong合he發fa展zhan的de重zhong要yao方fang向xiang。鄉xiang土tu文wen化hua凝ning聚ju著zhe一yi個ge地di方fang或huo民min族zu的de曆li史shi、傳chuan統tong和he生sheng活huo方fang式shi
，是shi文wen化hua和he旅lv遊you資zi源yuan的de重zhong要yao組zu成cheng部bu分fen。文wen旅lv產chan業ye作zuo為wei現xian代dai經jing濟ji發fa展zhan的de重zhong要yao支zhi柱zhu
，為wei鄉xiang土tu文wen化hua提ti供gong了le廣guang闊kuo的de展zhan示shi和he傳chuan播bo平ping台tai。兩liang者zhe是shi相xiang輔fu相xiang成cheng、相得益彰的關係。

鄉(xiang)村(cun)旅(lv)遊(you)是(shi)鄉(xiang)土(tu)文(wen)化(hua)與(yu)現(xian)代(dai)文(wen)化(hua)和(he)旅(lv)遊(you)產(chan)業(ye)融(rong)合(he)的(de)典(dian)型(xing)模(mo)式(shi)，在(zai)文(wen)化(hua)和(he)旅(lv)遊(you)業(ye)中(zhong)具(ju)有(you)重(zhong)要(yao)的(de)戰(zhan)略(lve)地(di)位(wei)。發(fa)展(zhan)鄉(xiang)村(cun)旅(lv)遊(you)，一(yi)是(shi)要(yao)做(zuo)好(hao)產(chan)品(pin)開(kai)發(fa)與(yu)創(chuang)新(xin)，精(jing)心(xin)設(she)計(ji)富(fu)有(you)特(te)色(se)的(de)文(wen)化(hua)旅(lv)遊(you)產(chan)品(pin)，如(ru)農(nong)家(jia)樂(le)
、鄉村民宿、傳(chuan)統(tong)手(shou)工(gong)藝(yi)體(ti)驗(yan)等(deng)，以(yi)獨(du)特(te)的(de)文(wen)化(hua)體(ti)驗(yan)吸(xi)引(yin)遊(you)客(ke)。例(li)如(ru)

，讓(rang)遊(you)客(ke)參(can)與(yu)采(cai)摘(zhai)活(huo)動(dong)，親(qin)身(shen)感(gan)受(shou)豐(feng)收(shou)的(de)喜(xi)悅(yue)。二(er)是(shi)要(yao)做(zuo)好(hao)市(shi)場(chang)營(ying)銷(xiao)與(yu)推(tui)廣(guang)，利(li)用(yong)現(xian)代(dai)營(ying)銷(xiao)工(gong)具(ju)，如(ru)社(she)交(jiao)媒(mei)體(ti)、網絡廣告以及基於大數據的定向推送，將鄉村旅遊推廣到更廣泛的受眾中。同時，可以通過舉辦鄉村旅遊節、文wen化hua節jie等deng活huo動dong，吸xi引yin遊you客ke前qian來lai體ti驗yan鄉xiang土tu文wen化hua。三san是shi要yao提ti高gao服fu務wu水shui平ping，通tong過guo組zu織zhi開kai展zhan培pei訓xun，確que保bao當dang地di居ju民min能neng夠gou提ti供gong高gao質zhi量liang的de旅lv遊you服fu務wu，同tong時shi增zeng加jia當dang地di居ju民min對dui鄉xiang土tu文wen化hua的de了le解jie
，以yi便bian其qi與yu遊you客ke分fen享xiang有you關guan鄉xiang村cun的de故gu事shi和he傳chuan統tong。

第三
，培育鄉土文化的傳承者與守護者。要弘揚和發展鄉土文化，必須培養造就一批熱愛鄉土文化
、熟(shu)知(zhi)鄉(xiang)土(tu)文(wen)化(hua)豐(feng)富(fu)內(nei)涵(han)和(he)曆(li)史(shi)演(yan)進(jin)脈(mai)絡(luo)的(de)傳(chuan)承(cheng)者(zhe)和(he)守(shou)護(hu)者(zhe)，而(er)鄉(xiang)土(tu)文(wen)化(hua)教(jiao)育(yu)是(shi)培(pei)育(yu)文(wen)化(hua)傳(chuan)承(cheng)者(zhe)和(he)守(shou)護(hu)者(zhe)的(de)關(guan)鍵(jian)。為(wei)此(ci)

，需(xu)要(yao)我(wo)們(men)著(zhe)力(li)做(zuo)好(hao)鄉(xiang)土(tu)文(wen)化(hua)教(jiao)育(yu)的(de)深(shen)化(hua)與(yu)拓(tuo)展(zhan)工(gong)作(zuo)。在(zai)現(xian)代(dai)社(she)會(hui)中(zhong)
，鄉(xiang)土(tu)文(wen)化(hua)經(jing)常(chang)麵(mian)臨(lin)被(bei)邊(bian)緣(yuan)化(hua)和(he)遺(yi)忘(wang)的(de)風(feng)險(xian)。為(wei)確(que)保(bao)其(qi)得(de)到(dao)恰(qia)當(dang)的(de)傳(chuan)承(cheng)與(yu)發(fa)揚(yang)，對(dui)教(jiao)育(yu)係(xi)統(tong)進(jin)行(xing)改(gai)革(ge)至(zhi)關(guan)重(zhong)要(yao)。各(ge)級(ji)各(ge)類(lei)學(xue)校(xiao)應(ying)將(jiang)鄉(xiang)土(tu)文(wen)化(hua)內(nei)容(rong)融(rong)合(he)到(dao)課(ke)程(cheng)體(ti)係(xi)中(zhong)，使(shi)學(xue)生(sheng)從(cong)小(xiao)就(jiu)對(dui)鄉(xiang)土(tu)文(wen)化(hua)有(you)所(suo)了(le)解(jie)和(he)認(ren)同(tong)。例(li)如(ru)，地(di)方(fang)曆(li)史(shi)、民間傳說、傳(chuan)統(tong)手(shou)工(gong)藝(yi)和(he)藝(yi)術(shu)都(dou)可(ke)以(yi)成(cheng)為(wei)課(ke)堂(tang)教(jiao)學(xue)的(de)內(nei)容(rong)，幫(bang)助(zhu)學(xue)生(sheng)建(jian)立(li)與(yu)土(tu)地(di)的(de)情(qing)感(gan)紐(niu)帶(dai)。此(ci)外(wai)
，社(she)區(qu)和(he)家(jia)庭(ting)也(ye)應(ying)該(gai)參(can)與(yu)到(dao)鄉(xiang)土(tu)文(wen)化(hua)的(de)教(jiao)育(yu)中(zhong)。通(tong)過(guo)舉(ju)辦(ban)各(ge)種(zhong)工(gong)作(zuo)坊(fang)
、講座和展覽
，公眾可以更深入地了解和參與鄉土文化活動。作為鄉土文化的實踐者
，如手工藝人、民min間jian藝yi術shu家jia等deng，他ta們men可ke以yi成cheng為wei文wen化hua大da使shi，把ba自zi己ji的de技ji藝yi和he知zhi識shi傳chuan授shou給gei年nian輕qing一yi代dai
，應ying鼓gu勵li他ta們men承cheng擔dan起qi文wen化hua傳chuan承cheng的de重zhong任ren。鄉xiang土tu文wen化hua教jiao育yu的de深shen化hua與yu拓tuo展zhan是shi一yi個ge綜zong合he性xing的de過guo程cheng，需xu要yao學xue校xiao
、家庭和社區共同參與。

第di四si

，挖wa掘jue和he培pei養yang鄉xiang土tu文wen化hua的de創chuang新xin者zhe與yu實shi踐jian者zhe。鄉xiang土tu文wen化hua的de傳chuan承cheng與yu發fa展zhan，不bu僅jin需xu要yao那na些xie忠zhong實shi於yu傳chuan統tong的de守shou護hu者zhe，還hai需xu要yao能neng夠gou將jiang傳chuan統tong與yu現xian代dai結jie合he起qi來lai的de創chuang新xin者zhe和he實shi踐jian者zhe。鄉xiang土tu文wen化hua並bing非fei一yi成cheng不bu變bian
，而er是shi在zai曆li史shi長chang河he中zhong不bu斷duan演yan變bian和he發fa展zhan的de。因yin此ci，挖wa掘jue和he培pei養yang鄉xiang土tu文wen化hua的de創chuang新xin者zhe至zhi關guan重zhong要yao。我wo們men可ke以yi通tong過guo舉ju辦ban鄉xiang土tu文wen化hua的de研yan究jiu和he創chuang作zuo比bi賽sai，激ji發fa青qing年nian人ren對dui鄉xiang土tu文wen化hua的de興xing趣qu，鼓gu勵li他ta們men從cong不bu同tong的de角jiao度du和he領ling域yu對dui其qi進jin行xing研yan究jiu，並bing在zai此ci基ji礎chu上shang大da力li創chuang新xin。同tong時shi
，各ge級ji政zheng府fu和he文wen化hua機ji構gou應ying加jia強qiang對dui鄉xiang土tu文wen化hua創chuang新xin項xiang目mu的de資zi金jin支zhi持chi、政策支持、jishuzhidao，weixiangtuwenhuachuangxinzhetigongbiyaodeziyuanhepingtai。liru，keyishelizhuanmendexiangtuwenhuachuangxinjijin
，zhichijuyouchuangxinyishidexiangmuhetuandui。chulezijinzhichiwai
，gengyingqianghuayugeleijiaoyuhewenhuajigoudehezuo，rudaxue、yanjiusuohebowuguandeng，cujinxueshuyanjiuyushijicaozuodejiehe，tuidongxiangtuwenhuadexueshuchuangxinheshijianchuangxin。duiyunaxiezaixiangtuwenhualingyuzuochujiechugongxiandechuangxinzheheshijianzhe，yinggeiyuzugoudeshehuirenkeherongyu
，yiguligengduorencanyudaoxiangtuwenhuadechuangxinheshijianzhonglai。zhebujinnenggoutuidongxiangtuwenhuadefanrongfazhan，gengyouzhuyupeiyuyipizhenzhengdewenhuachuanchengzheheshouhuzhe，shixiangtuwenhuazaixiandaishehuihuanfaxindehuoli。

diwu，tuidongxiangtuwenhuachuanchengdeduoyanghuayuxitonghua。xiangtuwenhuachuanchengdeduoyanghuayuxitonghuashiquebaoqizaixiandaishehuizhongdeyiyanxuhefanrongdeguanjian。chuantongdexiangtuwenhuaneirongfengfu
，xingshiduoyang，ruheshiqizaixiandaiwenhuabeijingxiadeyichuancheng，qiebushiqijingsui
，shiyidatiaozhan。tuidongxiangtuwenhuachuanchengdeduoyanghua，yiweizhebujinjinyaobaoliuchuantongdebiaoxianxingshi，haiyaokaichuangxindechuanchengfangshi，tongguoyunyongshuzijishu、網絡傳播、現代藝術融合等，讓鄉土文化以更多樣的形式進入人們的生活。例如

，可以將傳統鄉土故事、歌謠、舞蹈通過動畫

、音樂、影ying視shi等deng現xian代dai藝yi術shu形xing式shi進jin行xing再zai創chuang作zuo，讓rang更geng多duo人ren尤you其qi是shi年nian輕qing人ren產chan生sheng興xing趣qu。推tui動dong鄉xiang土tu文wen化hua傳chuan承cheng應ying更geng加jia係xi統tong化hua，這zhe需xu要yao建jian立li一yi套tao完wan整zheng的de傳chuan承cheng體ti係xi

，包bao括kuo文wen化hua的de挖wa掘jue、整理、研究
、傳播
、jiaoyudenggegehuanjie。keyichenglizhuanmendexiangtuwenhuayanjiujigou
，jinxingxitongdeyanjiuhedanganzhengli。zhiyouzaiduoyanghuayuxitonghuadeshuangzhongtuidongxia
，xiangtuwenhuacainengzaixiandaishehuizhongdedaozhenzhengdechuanchenghefazhan，jibaochiqichuantongmeili

，youzhanxianchuxindehuoli。